Labour urged to revive Sure Start label to win back Reform voters

Commission says new Best Start project should be called Sure Start to rebuild trust in austerity damaged areas

The government should greatly expand family centres under the Sure Start brand to help win back Reform voters in former Labour heartlands, a commission backed by Labour politicians has said.

Hilary Armstrong, the Labour peer and former cabinet minister, was among those pressing for a fuller reintroduction of family centres under the Sure Start label, saying it would help to rebuild trust in neighbourhoods damaged by austerity.