Roku gets frugal with the content and price of its new streaming service
At a time when subscription video-on-demand (SVOD) streaming services keep getting more expensive and their ads more extensive, Roku's new streaming service, Howdy, is worth a closer look.
Howdy launched today in the US for $3 per month. It is currently only accessible via a web browser or the Howdy app on Roku OS. Roku said in its announcement today that Howdy will roll out to mobile and additional platforms in the near future."
Howdy has, per Roku, nearly 10,000 hours" of content from Warner Bros. Discovery, Lionsgate, and Filmrise. That's a much smaller number of content distribution partners than what you'll find on Roku's flagship streaming service, The Roku Channel, which has shows and movies from companies like AMC Networks, MGM, NBCUniversal, and Paramount. (Roku also makes the Roku OS operating systems for smart TVs and streaming devices and Roku-brand TVs, and runs the Frndly TV streaming service.)