Less than Greggs? Public have no idea of value of top universities, study finds

Belief that snack chain's revenues exceed those of Oxford one of many underestimations of importance of HE sector

Manchester United and Greggs' famous sausage rolls are no match for the financial firepower of Britain's leading universities, despite many members of the public thinking otherwise, according to research.

The study by King's College London's policy institute revealed that many people have a string of misperceptions about the higher education sector, ranging from its size to the lucrative career boost it gives to graduates.