Volume of US YouTube shows ‘weakens UK children’s ties to their own culture’

BBC's head of children's TV says YouTube's algorithm takes children to US-based content, rather than UK shows

The amount of American content children are consuming on YouTube risks weakening their connection to British culture and language, the BBC's head of children's television has warned.

Patricia Hidalgo, the director of children and education at the BBC, said the algorithm of the all-conquering video-sharing site diverted British children on to US-based content, rather than nourishing" British programming that helps cement their cultural identity.