For one German company, French museum heist is marketing gold
by editors@theworld.org (Aaron Schachter) from The World: Latest Stories on (#7107Y)
It's not that Alexander Boecker is happy about the heist at the Louvre. It's just that the video footage of the thieves' escape makes the construction vehicles his company manufactures look so good. Host Carolyn Beeler has more on the resulting ad campaign.