Shrinkflation hits everyday staples, piling more pressure on households
by Sarah Marsh Consumer affairs correspondent and Sar from on (#7129R)
Which? finds products shrinking while supermarkets keep prices flat or rising
Toothpaste, coffee and even heartburn medicine are among the latest products quietly shrinking in size while shoppers pay the same price, piling more pressure on household grocery budgets.
Consumer watchdog Which? found a range of new examples of shrinkflation as brands cut back on quantity and quality in an effort to reduce their own costs.
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