Madrid regional government co-funding Woody Allen’s new film – but it must feature ‘Madrid’ in the title

Regional authority is investing 1.5m in the project but has stipulations about featuring identifiable locations' on screen and the film premiering at an international film festival

The Madrid regional government is hoping to harness the power of film tourism by investing 1.5m (1.3m) in a new Woody Allen movie that will be shot in and around the Spanish capital and which will be contractually obliged to feature the word Madrid" in its title.

Regional authorities are confident the 89-year-old film-maker's next project could do for Madrid what Roman Holiday did for Rome tourism in the early 1950s, and what Sex and the City and Emily in Paris have more recently done to increase visitor numbers to New York and the French capital.