BBC must change or be ‘a Titanic’, says manager of the Sidemen YouTubers

Jordan Schwarzenberger says BBC is becoming irrelevant to gen Z and risks crashing unless it attracts younger viewers

The BBC risks becoming the Titanic of the media world and culturally irrelevant to gen Z unless it embraces a radical shift" towards reaching young audiences, the manager of one of the most successful YouTube collectives has warned.

Jordan Schwarzenberger, the manager of the Sidemen, who have well over 100 million subscribers between them, said he believed the corporation produced great entertainment" and wanted it to succeed.