Ryanair tries forcing app downloads by eliminating paper boarding passes
by Scharon Harding from Ars Technica - All content on (#71D72)
Ryanair is trying to force users to download its mobile app by eliminating paper boarding passes, starting on November 12.
As announced in February and subsequently delayed from earlier start dates, Europe's biggest airline is moving to digital-only boarding passes, meaning customers will no longer be able to print physical ones. In order to access their boarding passes, Ryanair flyers will have to download Ryanair's app.
Almost 100 percent of passengers have smartphones, and we want to move everybody onto that smartphone technology," Ryanair CEO Michael O'Leary said recently on The Independent's daily travel podcast.