Accenture dubs 800,000 staff ‘reinventors’ amid shift to AI

Consultancy's move to embrace artificial intelligence follows Disney's use of the term imagineers'

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Accenture has reportedly begun calling its 800,000 employees reinventors", as the consultancy tries to position itself as a leader in artificial intelligence.

The consultancy's chief executive, Julie Sweet, has already started referring to staff by the new label and the business is now pushing for the term to be used more widely, the Financial Times reported, citing people at the company.