Falling sales at Stella McCartney fuel fears over fashion label’s future

Directors blame challenging market conditions' as losses widen from 25m in 2024 to 33m

Sales at Stella McCartney's fashion label sank by more than a quarter last year tipping it further into the red and adding to fears it could run out of money by 2028.

Pre-tax losses at the British brand led by the daughter of former Beatle Sir Paul McCartney widened to 33.6m in 2024 from 25m the year before, while sales fell 27% to 16m, according to accounts filed at Companies House.