Woolworths trumpeted eight consecutive quarters of price declines. Here’s why that claim doesn’t pass the pub test

To truly pay less than two years ago, a family might need to make dinner from washed potatoes, cheese slices, white sugar and long grain rice

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It sounds like great news for households.

Average grocery prices have recorded eight consecutive quarters of year-on-year price declines", Woolworths declared at its recent half-year financial results.