HelloFresh hit by sales slump as people lose appetite for meal kits

German food delivery firm's share price has plummeted by 93% since 2021 boom during Covid lockdowns

HelloFresh has reported a sharp decline in sales as the struggling food delivery company battles falling demand after the pandemic-era meal kit boom.

The German company was forced to make 900 UK job cuts last year with the closure of a delivery site in Nuneaton, and the demand for meal kits tumbled as revenue fell by more than 11% during 2025.