Victorian business fined for telling influencers to lie about paid Instagram posts in first of its kind penalty
by Josh Taylor Technology reporter from World news | The Guardian on (#74EQP)
Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as fiddly'
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An online photo book retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.
It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid content.
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