Diageo and Pepsi drop Wireless sponsorship amid criticism of Kanye West booking

Sponsors pull out after Keir Starmer calls decision to book rapper who wrote song titled Heil Hitler deeply concerning'

Pepsi and Diageo have said they will withdraw their sponsorship of a UK music festival that is due to be headlined by Kanye West after Keir Starmer joined criticism of the event.

The musician is understood to have not yet made an application to come to Britain and could be blocked under powers allowing the authorities to do so if his presence is deemed not conducive to the public good.