Money to burn? The humble matchbox gets a £235 makeover
by Sarah Marsh Consumer affairs correspondent from World news | The Guardian on (#74WGF)
Described as the must-have' home accessory of 2026, sales of posh' matchboxes are up 121% at Selfridges
Goodbye Swan Vesta, hello Cartier. Matchboxes are the latest home accessory to get a luxury makeover - and some of the price tags are striking.
At the upmarket department store chain Selfridges, sales of posh matchboxes are up 121% year-on-year and it said they were the must-have home accessory for 2026". The store has more than doubled its range to meet demand, selling over 100 styles at prices ranging from 5 to more than 230.
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