Toyota Built a $10 Billion Private Utopia—What's Going on in There?
Freeman writes:
At the Consumer Electronics Show in 2020, Toyota CEO Akio Toyoda pledged to build a city of the future, a place where researchers, engineers, and scientists could live and work together. It was framed as the start of a transformation for the world's largest car company, moving it toward becoming a fully fledged mobility company.
Six months ago, after Toyota spent an estimated $10 billion to build an urban paradise atop a disused factory, the first residents moved in.
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The company says it wants to create a "society with zero accidents"-a tall order given the sheer number of Toyotas currently on the road.
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To get there, Absmeier said Toyota's cars will need far more awareness than onboard systems can provide, even with the most advanced lidar, radar, and imaging sensors on the planet. For instance, the only way to spot a kid darting out from behind a truck, he said, is with cameras on every street watching for hazards, paired with warning systems for oncoming traffic.This is part of the age-old promise of vehicle-to-everything communications
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But if the idea of ubiquitous cameras watching everyone gives you pause, you're not alone-it certainly seemed startling to me.
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There are plenty of cameras in urban areas around the world, but I haven't seen anything approaching this level of density. All of them feed into what Toyota calls the Woven City AI Vision Engine, an agentic system designed to monitor, catalog, and report activity.
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Kota Oishi, general manager at Woven City, said that Toyota has surveyed people around the world, including Americans and Europeans, about their views on privacy and data. While people in Southeast Asia tended to be fairly relaxed about privacy, Japanese respondents were far more cautious, he said.
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"We have our own consent management to ensure that all the data being shared or being collected," he said. "We act under the consent of the data provider."
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"We allow the Weavers to select what they want to share or not. So whether it's nothing or whether it's everything is up to the individual," Absmeier told me. Oishi, the GM, said the vast majority of the Weavers have opted into the roughly 20 experiments currently underway. For example, 98 percent allow a robot with cameras to operate in their homes.
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