MyPillow must decide whether to be firm or soft as ransomware crims demand pay

Crims found the soft spot in the company's security. MyPillow, the US-based bedding brand founded by election conspiracy theorist Mike Lindell, has been listed by Play ransomware extortionists as an alleged victim. The pillow shop first appeared on Play's name-and-shame data leak site on Monday, with the gang threatening to leak stolen data by Friday if MyPillow execs don't pay the ransom demand. While the extortionists didn't specify how many gigabytes of data they allegedly stole from MyPillow, they claim it includes private and personal confidential data, client documents, budget, payroll, IDs, taxes, finance information" and more, according to the dark-web post seen by The Register and shared on social media by threat-intel firm FalconFeeds. MyPillow did not immediately respond to The Register's inquiries. We will update this story if we receive any response. As of May 2025, the FBI said Play ransomware operators had allegedly exploited about 900 organizations, and the crew's ransomware variant consistently ranks among the top five targeting critical infrastructure. Play previously stole around 65,000 Swiss government files after breaching its IT supplier Xplain in 2023. A year later, the group hacked Microchip Technology. The American semiconductor manufacturer told regulators that the ransomware attack disrupted some of its business operations and cost it $21.4 million in expenses related to the security incident. North Korean government goons have also used Play ransomware in their intrusions. Cisco Talos' incident responders previously told The Register that Play was one of the crews that used so-called "EDR killers" to disable endpoint security products in their ransomware infections. MyPillow is probably best known for its founder and CEO's politics. Lindell is a major proponent of President Trump's false claims that the 2020 election was stolen, and is now running for Minnesota governor. (R)