What’s gone wrong at Everyman and can the luxury cinema chain regain its magic?
by Mark Sweney from World news | The Guardian on (#75ZMA)
More competition and loss-making sites are among the challenges for the new turnaround chief executive
With its comfy sofas and a menu of gourmet treats including Bearnaise smash burgers and trendy Whispering Angel rose wine at 47 a bottle, Everyman has thrived as the go-to chain for a luxury cinema trip.
Yet a quarter of a century after reinventing the movie-going experience, growing from a single venue in Hampstead in London to a national player with 49 sites, the arthouse chain finds itself struggling as rivals ape its successful formula.
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