Article 75ZMA What’s gone wrong at Everyman and can the luxury cinema chain regain its magic?

What’s gone wrong at Everyman and can the luxury cinema chain regain its magic?

by
Mark Sweney
from World news | The Guardian on (#75ZMA)

More competition and loss-making sites are among the challenges for the new turnaround chief executive

With its comfy sofas and a menu of gourmet treats including Bearnaise smash burgers and trendy Whispering Angel rose wine at 47 a bottle, Everyman has thrived as the go-to chain for a luxury cinema trip.

Yet a quarter of a century after reinventing the movie-going experience, growing from a single venue in Hampstead in London to a national player with 49 sites, the arthouse chain finds itself struggling as rivals ape its successful formula.

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