Edinburgh festivals hope to launch joint box office for all 11 events

Bosses believe single booking process will drive up ticket sales for all festivals to offset funding squeeze

The Edinburgh festivals hope to launch a single box office for all the city's 11 festivals to make it simpler to buy tickets and profit from the lake" of customer data they hold.

Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate sponsor, such as Mastercard, to offset deep cuts in public funding they expect to see in coming years.