Apple adds keylogger to iOS App Store for targeted advertising: tied to your account and unencrypted

A week or so ago, Apple announced a bunch of features for the App Store on iOS, including personalised recommendations based on your activity and usage of iOS. It turns out this includes a keylogger (taplogger?) in the App Store, which records every single tap you make, every single letter you enter, and a lot of other information. All of this information is unencrypted and sent to Apple.

Now Apple is putting the extensive identifiable analytics they collect in the App Store in action. They record every tap and there's no way to turn it off.

They can even calculate your typing speed.

Michael Tsai, quoting Mysk

The provided screenshots of the data collected are terrifying, especially because the data is unencrypted, sent to Apple, and fully tied to your user account. Apple clearly wants a slice of that big, juicy advertising pie, and they, too, are discovering that the easiest and best way to serve targeted ads is to collect as much data as they can about you. Of course, this is something the entire internet (but not OSNews!) and several megacorporations are built on by now, but Apple has been incredibly sanctimonious about how it supposedly actually cares about user privacy, making this keylogger yet another case of Apple's hypocrisy on full display.

Of course, if you care about privacy, you're entirely free to download your iOS applications from somewhere other than the App Store and install them yours...

Oh, wait.