NBC Unveils Interactive Chicago Pop-Up To Promote Procedural Franchise

NEW YORK-Touting the temporary installation as a chance to get totally immersed in the network's popular dramas, NBC unveiled an interactive Chicago pop-up Tuesday to promote its procedural franchise. Fans ofChicago Fire,Chicago P.D., andChicago Medfinally have a chance to see the Midwestern city just as Dick Wolf imagined it," said NBC spokesperson Stephanie Farris, adding that the 235-square-mile exhibit is open to the public from 9 a.m. to 5 p.m. at Rockefeller Center alongside a fully functional Lake Michigan. Whether you want to take a real-life bus to work, eat a big sandwich, or drink beer in a bar just like your favorite fictional public servants do, this is the ultimate Chicago experience. To get the vision right, we collaborated with renowned 19th-century architects to construct multiple iconic Beaux-Arts landmarks, and then we trucked in a bunch of Polish people. It truly feels like the Chicagoverse is an actual place, just like on your favorite shows." Farris also explained that guests could pay an extra $100 to participate in the Chicago tradition of being hit by a car.

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