Backlash Against BMW for Ads in Cars
by hubie from SoylentNews on (#77HPF)
BMW has boldly gone where no car maker should ever have went. Advertisements in cars. The ultimate in distraction for the modern driver. It takes the concept of a vehicle that is fully connected to a whole new level. For now the ad is optional; users must click it for it to display.
BMW have called the video an "optional brand experience" and say it's different to a traditional ad.
"The animation does not automatically play when the vehicle starts. Drivers are presented with a banner in the Control Display and can choose whether they would like to activate the experience," A BMW spokesperson said.
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