The Return of MySpace? Platform Owners Tease Re-Launch ‘When the Time Is Right’
fliptop writes:
While the potential relaunch of MySpace is sure to bring considerable nostalgia and anticipation, analysts warn that the social media platform could have a tough time competing in the current market:
MySpace, once the most popular social media platform in the world in the mid-2000s, could be returning soon. It comes as many social media users are returning to nostalgic, analog experiences, instead of algorithm-driven ones.
The current owners of the platform, Tim and Chris Vanderhook, who also founded Viant Technology, hinted at the potential relaunch in a documentary titled "MySpace".
"We still own MySpace. We are stewards of the MySpace brand at this point and we are going to relaunch MySpace. We're just waiting for the right time to do it. And if that one doesn't work, we'll do it again," said the Vanderhook brothers in the documentary.
[...] This potential relaunch follows a previous failed attempt back in 2013, as the company tried to pivot into a niche music discovery dashboard, rather than a fully-fledged social media network.
[...] Previously, MySpace had lost out to Facebook due to the very features that once made it unique - its music and customisation options, which eventually became too loud, cluttered and complicated for users who wanted a cleaner, simpler feed.
As such, the platform will need to find a way to better balance uniqueness with what current users are looking for now, such as clean interfaces and better discoverability, if it is to have a shot at success in today's market.
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