Claude's new Scarlet Letter watermark is invisible—for now
Anthropic has revealed that it will soon watermark content that is processed (not just generated!) by any of its models. In a support article, Anthropic explained that it was rolling out machine-readable watermarks to comply with the European Union's AI Act, which requires all AI system providers to watermark AI-generated or manipulated audio, image, text, and video outputs. The law applies to any AI model released after August 2 and provides a grace period until December 2026 for providers to update previously released models.
Anthropic confirmed that moving forward, all new models offered globally-not just in the EU-will mark AI-generated content from day one." Text outputs will carry embedded watermarks," invisible to the user, and other generated files will include digitally signed provenance metadata where supported," Anthropic said.
Notably, Anthropic is deploying a "nuke it from orbit" approach, applying the watermarks to all processed content where supported, even though the EU does not require it for cases where an AI system performs "an assistive function for standard editing" (the guidance's own example is grammar correction), or where it doesn't "substantially alter" the user's text or its meaning.