Article 77S0M Peacock raises prices by 18 percent after becoming profitable

Peacock raises prices by 18 percent after becoming profitable

by
Scharon Harding
from Ars Technica - All content on (#77S0M)

For the fourth time in four years, Peacock has raised its prices.

The Select plan, which has ads and doesn't include sports, movies, or Peacock originals, went from $8/month to $9/month. The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month. Annual pricing, as previously, offers 12 months for the price of 10 months.

Peacock's previous price hike was in July 2025, when the middle tier (with ads) went from $8/month to $11/month, and the ad-free plan increased from $14 to $17. Peacock also raised prices in July 2024 and August 2023. NBCUniversal launched the service in 2020.

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