Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
by Luca Ittimani from World news | The Guardian on (#77XM9)
Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of competitor's collectables campaign'
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Woolworths' latest Disney Ooshie" collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles' sales.
The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.
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