O2 signs record £200m deal to keep London venue’s naming rights

Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue

O2 has struck a record 200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.

The 10-year agreement will extend O2's relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal's partnership for the football club's London ground,