The grim reaper warning on overconsumption

You might have come across a slightly odd and curiously funny video from Norway recently. In it, Death personied - cloaked and scythe in hand - helps a character called the Enshi**icator to shorten the lives of everyday products like clothes and electric toothbrushes. Funny, perhaps, but the message behind it is serious - who is really to blame for our over-consumption? DW reporter Lars Bevanger went to Oslo to meet the people behind the campaign.