Barracuda: It's like the IKEA of backup and security
Comment Barracuda, the backup, file copy and security supplier, has a laser-like focus on the mid-market and aims to offer Walmart pricing with Nordstrom quality and features (that's IKEA pricing with Heal's quality for UK readers). It's not a bleeding edge company, aiming instead to move into a market when best-of-breed products have already emerged for the enterprise, with small businesses having, in 'Cuda's view, inadequate all-in-one type offerings."