Asda feels the heat in supermarket price war

Walmart-owned chain's sales fall 3.5% after Tesco and Sainsbury's cut prices

Asda is continuing to bear the brunt of Britain's bitter supermarket price war, according to an industry survey that showed sales falling sharply at the Walmart-owned grocer.

In the 12 weeks to 21 June, Asda's sales fell 3.5%, making it the worst performer in the sector, according to figures from Kantar Worldpanel. Its performance has deteriorated from last month when the three-month decline was 2.2%.

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