Article FFPE Lingerie capital of Brazil feels the pinch as recession deepens

Lingerie capital of Brazil feels the pinch as recession deepens

by
Bruce Douglas in Nova Friburgo
from on (#FFPE)

The hillside town of Nova Friburgo is home to 1,300 registered underwear retailers and manufacturers but small producers are suffering in the downturn

In an empty shop, on a deserted street, under the shadow of a billboard bearing the image of a 50ft woman in bra and knickers, Fitima Vieira is reconsidering her choice of career.

The 54-year old owner of the underwear shop Switch Women moved from Rio de Janeiro to the hillside town of Nova Friburgo five years ago to start her business in the so-called lingerie capital of Brazil.

Related: Brazil mudslides bring anger in their wake as government comes under fire

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