Dan Price: the CEO who took a pay cut to give his staff a $70k minimum wage

The Seattle CEO cut his own salary to give his employees a much higher basic pay, an experiment some describe as 'lunatic', others pioneering. It's about values, he says, and hopes others will follow his lead in tackling inequality. But will they?

It's Monday morning and a dozen people sit round a conference table in an office on an industrial lot in rain-splattered Seattle. A woman writes on a white board. Coffee is sipped. The clock ticks: it's just after 8am. I'm at a meeting of division heads in a credit card processing firm and everything seems, well, a bit grey.

A latecomer slips in and takes a seat among them. With his unkempt hair, jeans and trainers, he could be just another member of staff. But his presence brings a shot of Technicolor to the proceedings because this is the boss and Dan Price is probably the best boss to work for in the world.

Tammi Kroll, 52, found Price's mission inspiring enough to take an 80% pay cut and move from San Jose to Seattle