UK retailers hope Cyber Monday pays off after flat-footed Black Friday

Internet shopping 'steals show' over discounting weekend imported from US, with online sales on Monday forecast to be up by almost third to 943m

Britain's retailers are hoping the flat reaction to Black Friday on the high street, when shoppers preferred trawling the internet to visiting a department store, will pay off on Cyber Monday as the pre-Christmas discounting spree moves online.

Imported from the US like its Black Friday cousin, Cyber Monday is forecast to bring in more than 900m for online retailers - up nearly a third on last year. By the end of Cyber Monday, total sales over the four-day shopping event will surpass 3bn in the UK, some analysts have predicted.

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