Article WZJG Black Friday surge fails to prevent November sales slump for retailers

Black Friday surge fails to prevent November sales slump for retailers

by
Katie Allen
from on (#WZJG)

Sales in stores and online down 0.4% on 2014, while web sales accounted for one in every five pounds spent on non-food items

UK retailers suffered a drop in sales in November as record take-up of online shopping and a late Black Friday boost failed to make up for slow trade in the rest of the month.

Retailers will be hoping Christmas food and gift shopping will turn things around after sales in stores and online were down 0.4% in like-for-like terms in November when compared with a year earlier, according to the British Retail Consortium (BRC).

Related: Christmas gift guide 2015

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