Article XZQM Black Friday discounts drive surprise rise in UK retail sales

Black Friday discounts drive surprise rise in UK retail sales

by
Katie Allen
from on (#XZQM)

Buoyant data confounds business group warnings but analysts fear November sales rise may come at the expense of the traditional Christmas splurge

Black Friday discounts helped drive a surprise jump in UK retail sales last month, as shoppers splashed out online and in department stores.

Official figures showed retail sales volumes were up 1.7% from the month before, beating forecasts for growth of 0.5% in a Reuters poll of economists. On the year, sales volumes were up 5%, defying the 3% growth forecast.

Related: Black Friday: five lessons for UK retailers

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