ODM for the masses? Facebook's OCP still ain't for you, brother

The nuts and bolts of the matter

Go to the Computer History Museum in Mountain View, California, and you'll see a strange contraption cobbled together from commodity motherboards purchased from electronics stores. It's one of Google's first production servers, built in 1999 when it didn't have money to waste on dead-end projects like Wave, NexusQ and Buzz."