Big data and the cloud: It's not even that scary

Don't believe the marketeers

Sysadmin blog Once all the marketing is cleared away, just what is big data, and how does it help real businesses of all sizes? Marketing would have us believe that big data is new, huge, terrifying, complicated, impossible without their help and yet will deliver unmatched benefits. Like many things in tech, however, big data is really just an iterative evolution of things most businesses already do."