A British phone you're not embarrassed to carry? You heard that right

WileyFox's Swift 2 looks like a hit

Hands On Last year a new London phone startup launched to try and tame the Shenzhen tiger. WileyFox aimed to harness the Chinese manufacturing revolution that's brought us low-cost Androids to a decent brand with local support. WileyFox sold a respectable amount - half a million devices - without becoming a household name. But that was a tweaked reference design. With its first in-house design, launched today, that's sure to change."