Loyalty card? Really? Why data-slurping store cards need a reboot

An IoT marriage is the future

Loyalty cards - the little buggers are everywhere these days. When British supermarket chain Tesco launched its Clubcard back in 1995, it was a forward-looking idea, so much so that Lord Ian MacLaurin, then Tesco chairman, suggested that he knew more about his customers after three months than he did after 30 years in the retail business."