'We have to be nimble and pragmatic' – crisp maker hit by price rises
by Katie Allen from on (#253R9)
Kent food manufacturer Nim's Fruit Crisps faces higher import costs - but sees silver lining of increased export demand for products
Manufacturer Nimisha Raja has been following the foreign exchange markets more closely than usual since the referendum. She makes dried fruit and vegetable crisps at a factory in Sittingbourne, Kent, and buying ingredients from abroad has become a lot more expensive since the Brexit vote sent the pound tumbling against the euro, the dollar and other currencies.
Like other manufacturers who buy materials from abroad, Raja has had to decide whether to take a hit to profit margins at Nim's Fruit Crisps, charge more to clients or change her products.
Related: Inflation hits highest level in more than two years
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