Clone it? Sure. Beat it? Maybe. Why not build your own AWS?

Anything Bezos can do, you can do better, right?

You can't move without IT companies telling you about the "amazing" new technologies and features they've just launched, how you can't live without them, and what a shock it is that you've managed all these years before they were developed. And of course the bigger the company, the more new stuff they tend to pump out and the more critical it is that you sign up NOW."