BBC hooks up with ITV, launches long awaited US subscription VoD

We're coming to America

Analysis In the end, after a year waiting for the service, BritFlix has become BritBox, an OTT service which the BBC promised a while back, as a follow-on to its failed global iPlayer initiative. This will have been stimulated by the relatively new relationship between AMC Networks and BBC Worldwide - effectively AMC said (to OTT): "Come on in, the water's fine"."