The father of Android builds a smartphone: The “Essential Phone” is official

Essential

2017 is the year of the slim-bezel smartphone, and the latest to enter the fray is Andy Rubin's "Essential" smartphone startup. Today the company announced the "Essential Phone," a flagship Snapdragon 835 device headed to the US for $699.

You certainly can't accuse the Essential Phone of being boring. It has possibly the strangest implementation of a front-facing camera we've ever seen; the device is made of ceramic and titanium; there's a magnetic modular connector on the back; and there isn't a single logo on the entire device.

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