What to expect from Apple’s September 12 event

Enlarge (credit: Andrew Cunningham)

Apple's annual September product event is happening Tuesday, and all signs point to it being huge. First, it'll be the inaugural event for the Steve Jobs Theater on the new Apple campus. Second, the company is expected to release three new iPhones, which is a change from recent norms. Third and most importantly, the iPhone 8 will be the showstopper of the event. It's expected to look very different from any iPhones that came before it, it'll sport a bunch of new features never seen before on an Apple handset, and it'll probably be expensive, too.

New iPhones aren't the only announcements to come on Tuesday: we'll likely see a new Apple TV and an updated Apple Watch. After the announcements made at Apple's WorldWide Developers Conference in June, we will also hear about forthcoming software releases. But make no mistake: this is primarily an iPhone event, and it might be the biggest one since the device debuted in 2007.

An iPhone by any other name...

We're assuming the next big iPhone will be called the iPhone 8, following Apple's numerical naming system, but we don't know for certain. Rumors suggest we'll see three new handset models on Tuesday: two with smaller updates that look familiar, and one totally new device. In that case, the most obvious naming system would be the iPhone 7S, the iPhone 7S Plus, and the wild-card iPhone 8.

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