How Apple is taming the ad biz. Just don't expect Google or Zuck to follow

Inside ITP, Safari's third-party cookie zapper

Can the world's biggest tech company tame the Wild West of the digital ad industry as its data slurping becomes ever more intrusive? Since Facebook and Google are essentially colluding with behavioural data collection, and Microsoft has given up the fight for user privacy, few companies have Apple's means or incentive. But for Apple, privacy doesn't hit its bottom line, and might even increase it."