UK shoppers forecast to spend £10bn in Black Friday sales

Most purchases in UK likely to be made online and spread over the week with big bargains less common as retailers battle rising costs and inflation

British shoppers are expected to spend 10.1bn in the week of Black Friday, nearly 4% higher than last year as more retailers take part in the US-inspired promotional day.

But the bargain fever seen in earlier years is thought unlikely to materialise as most activity will be online with experts warning that the discounts are likely to be less exciting on the day, which falls on 24 November this year.

Related: Black Friday 2017: where to get the best UK deals