Want cheaper analytics? Snub SaaS: Ye olde ELAs might do the job

And don't forget to negotiate when vendors are most desperate for cash

Pricing and licensing "are central to all data and analytics initiatives" and vendors are using organisations' enthusiasm for the field to coin it at your expense. But controlling costs is more than possible, Gartner principal analyst Etisham Zaidi said yesterday at the firm's Asia-Pacific Data and Analytics Summit in Sydney."