Oi, drag this creaking, 217-year-old UK census into the data-driven age

Challenge accepted, ONS bod Becky Tinsley tells El Reg

The UK's Office for National Statistics is under pressure. Every decade since 1801, it has carried out one of the world's most comprehensive statistical undertakings, the census. Now, it has until 2021 to prove it can do so without the massive surveys it still relies upon."