Hate to add to the wanky jargon – but your digital transformation is actually a bolt-on

Earth-shattering change to biz? You'll be the judge of that

It's hard to believe there once was a more innocent time when if somebody used the phrase "digital transformation" you might think they were being pretentious about making the switch from renting films on DVD delivered in the post to Amazon Prime downloads. But there's still a lot of confusion around the term - even more so when people start to ask organisations that have started down that path whether it has worked."